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Ideat is an industrial design studio specialised in creating concepts for both commercial and academic enterprise while also developing ideas that make it to the real world. Set up by director and designer Tim Collins in 2005 the studio now has a particular focus on behaviour change.  Apart from working on projects that promote better mental health, designs can range in size from wristwatches to caravans and every other scale between. The studio aims to design high quality, timeless products and be involved in projects that have purpose, not driven by profit alone, using sustainable practices and materials whenever and wherever possible.

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